Introducing our Brand Partners

We are delighted to have collaborated with so many incredible sport, food, entertainment, and retail partners, all of which help us to be Britain’s favourite cruise line. With so much variety on a P&O Cruises holiday, we really do have something for everyone.

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BAFTA Television Awards with P&O Cruises

Our special partnership returns! In 2025, for the third year running, P&O Cruises is the proud headline sponsor of the BAFTA Television Awards.


The dazzling ceremony will be broadcast live on BBC One and streamed on iPlayer from the Royal Festival Hall on Sunday 11 May 2025.

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We're the proud new partner of Pride of Britain

We’ve launched a multi-year partnership with Pride of Britain and Pride of Scotland – and proud only begins to cover it!
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Take your holiday further with Time Out

Since 1968, Time Out has been uncovering the best of cities for tourists and locals alike. That’s why we have come together to create a series that’ll see Time Out’s editors and savvy locals showcasing the best things to do in destinations across the world.
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Aardman adds to your adventure

You’ll find Wallace & Gromit and Shaun the Sheep on board our family-friendly ships. This playful bunch from Aardman brings its familiar brand of fun, frolics and British eccentricity to your holiday.
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Southampton Football Club

We have teamed up with Southampton Football Club to support our city, the players and the fans. And as the first brand to be the official sleeve partner for the men’s, women’s and Academy teams, we’re thrilled to be championing diversity, inclusion and grassroots talent in our local community.
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Food Heroes experiences

Will you join Marco Pierre White as he hosts live cooking demos or learn the top tips for the tastiest tapas from acclaimed Spanish chef José Pizarro in an exclusive Q&A? Perhaps you’ll let Olly Smith guide you through his selection of wines? A world of flavours are waiting for you on our holidays.
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View all upcoming Food Hero cruises

Delicious desserts & drinks

Partnership blogs